Behavioral Finance

Behavioral Economics | Ignoring It Won’t Make It Go Away

“The only thing we have to fear is fear itself.” – Franklin Delano Roosevelt Those are the brave ...
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BEHAVIORAL ECONOMICS – When You’re Selling, Buyers Don’t Care – Endowment Effect

Years ago, I loved staging weekend garage sales. I’d fill my garage and driveway with our household’s excess ...
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How Your Brain Tricks You Into Losing Money You Don’t Have to Lose

People hate losing money, and that sometimes causes them to lose more. If you’re like most people, the ...
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BEHAVIORAL FINANCE: Neutralize Emotions and Biases for Better Money Decisions

Humans are basically lazy decision-makers.  We like familiarity and we look for patterns in information to streamline the ...
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Investor Emotions and the Psychology of Money

It’s not a newsflash to say, “people get emotional about money.” However, modern macroeconomics is based on rational ...
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Steering Clear of Fixed Mindset Traps

“Ninety percent of the game is half mental” – Yogi Berra Professional golfers are extraordinarily skilled and disciplined ...
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